When it comes to planning your content, there’s no right or wrong way. You have to find the system that works for you as well as a balance between planning and leaving space for opportunities, inspiration and following your nose, so to speak.
Everything is Content. Content is everything. If you have a business, you have content. You can’t have a business and not have content. I’m all about efficiency, and obliterating the soul-crushing time-waster that is ‘the reinventing of the wheels’. Frustrating, right? Those moments are eye-rollingly, neck-twitchingly frustrating and on top of all that you have to come up with yet anooooother blog for your weekly newsletter… #FTS
Possible meanings for the work ‘Batching’:
- The word accompanied by a number on that tiny sticker when you buy a new pair of undies;
- A term used to describe a young single guy, living life nag-free and covered in dirty dishes (i.e. a Bachelor);
- A mis-spelling of the thing you do with your kids before they go to bed because they’re covered in food, dirt and what appears to be someone else’s clothing from the lost property bin.
Imagine if every time you met someone and they asked that all-too-familiar question ‘ so what do you do?’ you had to literally race around trying to gather words and facts and information from scratch in order to answer the question. That would get old pretty quickly. Personally, I’ d probably end up raising an eyebrow, grunting and backing away slowly. Not exactly my style but a darn-site easier than reinventing the wheel every 3 minutes.
So you’ve written a blog… congratulations. Now what? Bang it up on your website and let it slide silently into SEO oblivion? Maaaaybe chuck it in a newsletter? Yeah. Sure. But that’s just the start of it.
What if I told you that for every blog you write, every video you record, every time you show up on your own or someone else’s audio and social platforms, you could stretch it out to be more than 30 unique pieces of content? What if you only had to do it once to be able to do it every time? ‘Cos, seriously. It’s a thing. I wish I could say everybody’s doing it, but I can’t… yet.
I have some opinions. Some of them are uneducated ones and some are more thought-out and rounded. All of them are mine. I generally don’t take my opinions from current affair programs, online forums or people I admire – but these things do help shape them. Except for at the polling booth where I take hand signals from my husband about which box to tick. Because in my opinion they’re all as bad as each other and there are a gazillion things I’d rather spend my time thinking about or researching.