When you first set out in your business, all bright-eyed and bushy-tailed, footloose and fancy-free, you, like many of us, probably went about the place, collecting free printables, mini-courses, challenges, templates, checklists, video series and all sorts of shiny downloadables.
If Content is King and Marketing is Queen, then understanding your ideal customer is… I dunno… their boss…
You started a business so that you could DO YOUR THANG, ammiright? So you could heal, or help others, and so you could have the lifestyle you desired. You didn’t start it so you could get yourself all tangled up in trying to work out all the complicated, back-end techy stuff and spend more time trying to set up your email marketing than bringing your magic to that gorgeous tribe who love you.
Possible meanings for the work ‘Batching’:
Yes, yes, yes, Christmas is upon us and all The Usual Crazy promises to get even crazier each year and drive us closer to another mug of punch (if not another punch in the mug). As if shopping, cooking, wrapping, entertaining, driving and smiling weren’t enough, you also have a business to maintain.
Imagine if every time you met someone and they asked that all-too-familiar question ‘ so what do you do?’ you had to literally race around trying to gather words and facts and information from scratch in order to answer the question. That would get old pretty quickly. Personally, I’ d probably end up raising an eyebrow, grunting and backing away slowly. Not exactly my style but a darn-site easier than reinventing the wheel every 3 minutes.
It’s Monday morning. You have the house to yourself, a whole lot to do and a cup of coffee you may actually get to drink while it’s still hot.
You walk into your home office and BAM. The yuck hits you. You know there are hundreds of unread emails in your inbox, your desk is a pigsty and your to do list consists of roughly eleven million scraps of paper with everything from random thoughts to complete not-negotiables for the survival of your business.
You’re been here before. You’ve felt the overwhelm, the paralysis of having so much stuff to do and you’ve even downloaded the newest shiny object to help you get it under control (and then never used it).
I hear ya, girrrrrl.
It’s the beginning of a new year. We’re all bright-eyed and bushy-tailed. Ready to take on the world (or at least make some really good toast).
You know what that means… just like we’re bombarded by hot cross buns the day after Christmas, we’ve been bombarded by planning tools by the hundred since late last year.
Guilty. I’m one of them. Been there, done that, sold the planner.
