When you first set out in your business, all bright-eyed and bushy-tailed, footloose and fancy-free, you, like many of us, probably went about the place, collecting free printables, mini-courses, challenges, templates, checklists, video series and all sorts of shiny downloadables.
If Content is King and Marketing is Queen, then understanding your ideal customer is… I dunno… their boss…
You started a business so that you could DO YOUR THANG, ammiright? So you could heal, or help others, and so you could have the lifestyle you desired. You didn’t start it so you could get yourself all tangled up in trying to work out all the complicated, back-end techy stuff and spend more time trying to set up your email marketing than bringing your magic to that gorgeous tribe who love you.
Everything is Content. Content is everything. If you have a business, you have content. You can’t have a business and not have content. I’m all about efficiency, and obliterating the soul-crushing time-waster that is ‘the reinventing of the wheels’. Frustrating, right? Those moments are eye-rollingly, neck-twitchingly frustrating and on top of all that you have to come up with yet anooooother blog for your weekly newsletter… #FTS
In classic Claire Style, I finalised my slides at 10 o’clock the night before we drove from Melbourne to Mt Martha to set up our tent and glamp amidst the picturesque Scout Camp on the Mornington Peninsula. The book wasn’t ready, I had no hand-outs, only a few business cards left, hardly any voice due to a super-shit-ly-timed head cold, but never mind, “no one was coming to my workshop anyway”.
Possible meanings for the work ‘Batching’:
- The word accompanied by a number on that tiny sticker when you buy a new pair of undies;
- A term used to describe a young single guy, living life nag-free and covered in dirty dishes (i.e. a Bachelor);
- A mis-spelling of the thing you do with your kids before they go to bed because they’re covered in food, dirt and what appears to be someone else’s clothing from the lost property bin.
I appreciate you. Three words. Just three words, and, to my mind, the very best compliment.
‘I appreciate you’’s cousins, ‘I appreciate that’ and ‘I appreciate what you did’ are always welcome at my place too, but the simplicity and directness of ‘I appreciate you’ carries so much gratitudinous weight and connection. There’s no running away from it, no brushing anything under the carpet, no hiding behind a behaviour or act. No asterix here.
‘I appreciate you’ means all of you. Regardless. Unconditionally. YOU.
If self-love feels like too big an ask this month, at least do these things to stay sane, leave time for the important things and maintain your business
Yes, yes, yes, Christmas is upon us and all The Usual Crazy promises to get even crazier each year and drive us closer to another mug of punch (if not another punch in the mug). As if shopping, cooking, wrapping, entertaining, driving and smiling weren’t enough, you also have a business to maintain.
Imagine if every time you met someone and they asked that all-too-familiar question ‘ so what do you do?’ you had to literally race around trying to gather words and facts and information from scratch in order to answer the question. That would get old pretty quickly. Personally, I’ d probably end up raising an eyebrow, grunting and backing away slowly. Not exactly my style but a darn-site easier than reinventing the wheel every 3 minutes.
So you’ve written a blog… congratulations. Now what? Bang it up on your website and let it slide silently into SEO oblivion? Maaaaybe chuck it in a newsletter? Yeah. Sure. But that’s just the start of it.
What if I told you that for every blog you write, every video you record, every time you show up on your own or someone else’s audio and social platforms, you could stretch it out to be more than 30 unique pieces of content? What if you only had to do it once to be able to do it every time? ‘Cos, seriously. It’s a thing. I wish I could say everybody’s doing it, but I can’t… yet.
It’s Monday morning. You have the house to yourself, a whole lot to do and a cup of coffee you may actually get to drink while it’s still hot.
You walk into your home office and BAM. The yuck hits you. You know there are hundreds of unread emails in your inbox, your desk is a pigsty and your to do list consists of roughly eleven million scraps of paper with everything from random thoughts to complete not-negotiables for the survival of your business.
You’re been here before. You’ve felt the overwhelm, the paralysis of having so much stuff to do and you’ve even downloaded the newest shiny object to help you get it under control (and then never used it).
I hear ya, girrrrrl.
It’s the beginning of a new year. We’re all bright-eyed and bushy-tailed. Ready to take on the world (or at least make some really good toast).
You know what that means… just like we’re bombarded by hot cross buns the day after Christmas, we’ve been bombarded by planning tools by the hundred since late last year.
Guilty. I’m one of them. Been there, done that, sold the planner.
My perfect day? Hmmmm let me think…
Have I had it already? The day I got married? That idyllic honeymoon day in Fiji, snorkelling, playing beach volleyball, napping in the sun by the pool with my gorgeous new husband? The day I bawled happy tears sitting beside the Tungabhadra River, watching Lakshmi the elephant have a bath? The day I found out I was pregnant with my first child (or my second)? The day I had my first child (or my second)? The day I bought my first (or second) house? The day I started my business?